Start with Your Target Client

The foundation of a successful online course is understanding your audience. Before you worry about platforms, videos, or technology, focus on who you’re creating your course for. A clear picture of your target client will give you the clarity and confidence to move forward.

Here are some questions to get you started:

• Who are they? Are they busy parents, ambitious solopreneurs, or professionals looking to advance their skills?
• Where do they live? Think about whether your audience is local, national, or global. This will impact your marketing approach.
• What keeps them awake at night? Identifying their pain points is key to making your course feel essential. Are they short on time? Lacking confidence in a particular area? Struggling with a specific problem?
• How will your course solve their problem? The value of your course lies in its ability to provide a solution. Be specific—clarity sells.

Why Knowing Your Audience Matters

Without a clear understanding of your target client, your course risks being too broad. The more specific you can be about your audience and their needs, the more effective your course will be in attracting the right people.

• For example:
  If your audience is time-poor solopreneurs, consider offering short, focused modules that can be completed in under 30 minutes.
• If your audience is parents juggling work and family life, highlight the flexibility of your course and its ability to fit into their busy schedules.
• If your audience is professionals seeking advancement, frame your course as a solution that equips them with career-changing skills.

Overcoming the Fear of Starting

It’s natural to feel uncertain when taking your first steps into the online course world. Common fears include:

• What if no one buys my course?
• I’m not tech-savvy enough to make this work.
• There’s so much competition—how will I stand out?

Here’s the good news: every successful course creator started exactly where you are now. By focusing on your target client and designing a course tailored to their needs, you’re already setting yourself apart.

Join Our Free Challenge: Craft Your Online Course in 5 Days

Ready to take the leap? We know how overwhelming it can feel, which is why we’ve created a step-by-step challenge to help you get started.

The Craft Your Online Course in 5 Days” Challenge is designed for busy solopreneurs and coaches like you who are ready to take the first step towards creating an online course. In just five days, you’ll:

• Discover your ideal audience and their unique needs.
• Build a solid framework for your course.
• Learn how to create engaging and valuable learning activities.
• Explore the best platforms to suit your needs.
• Plan for long-term student success.

The best part? It’s completely free.

Sign up now and gain the confidence to take your expertise online. You’ll end the challenge with a clear plan, practical tools, and the momentum to make your dream a reality.

Your journey starts here. Let’s take the leap together.